Discover what truly natural skincare is all about. NO synthetics. NO paraben preservatives. NO artificial fragrances or colors. Just wholesome goodness. Where others give you a few organic extracts in a not-so-natural base (in order to use the word "organic" on the outside package), apothena.com and the following brands bring you natural herbals (actual herbs, not just extracts!) and organic botanicals (some are even homegrown in their own gardens!) in every ounce and every scoop.